Leading video game creator and publisher, Ubisoft, and Visa, a global leader in digital payments, today announces a three-year strategic partnership in Europe, delivering exciting opportunities to enrich gaming experiences.

Through its partnership with Ubisoft, Visa will be launching co-branded marketing promotions on renowned games, including the recently launched Just DanceTM 2025 edition, offering exclusive content, Ubisoft+ benefits, and game codes in Europe and the UK. These features will be accessible to select consumers through special Visa promotional campaigns.

Additionally, over the next three years, this strategic collaboration will see both companies exploring innovations that extend beyond gaming through various joint initiatives. To celebrate the launch of Just DanceTM, an exclusive celebratory dance will be created featuring Kika Nazareth, Team Visa footballer.

Kimberly Kadlec, Chief Marketing Officer, Visa Europe comments: “I am delighted that Visa will be bringing its expertise to the gaming world through our partnership with Ubisoft and offering exclusive opportunities to our cardholders and beyond. It’s the beginning of an exciting journey for both Visa and Ubisoft, and we look forward to seeing it unfold”.

Chris Early, SVP, Strategic Partnerships & Business Development, Ubisoft comments: “Today marks the first step in our partnership with Visa to bring exclusive in-game content to Visa cardholders, and we look forward to sharing more soon.”

This collaboration will build on Visa’s 40-year history of world-class leadership in sports and entertainment sponsorships and partnerships by adding one of the leaders in the gaming industry, further driving impactful experiences for clients and cardholders.