Bank payment company GoCardless has announced the launch of its GoCardless Accountancy Ambassador Programme, a community of accountants with special discounts, perks and resources to help their practice thrive.

Those who join the Programme will receive:

• Direct access and support: Ambassadors will get a dedicated point of contact at GoCardless for fast assistance.
• Client benefits: Clients that Ambassadors refer will receive 90 days of fee-free service. Referral bonuses are also available to share, providing additional value. Clients of top-tier Ambassadors will also receive benefits like social media training, access to influencers, and invites to exclusive events.
• A chance to shape the product: Select Ambassadors are invited to join a Partner Advisory Committee, giving them a unique opportunity to contribute directly to the future direction and evolution of the GoCardless product.
• Tools to boost the profile of their practice: Ambassadors will receive co-branded resources and webinars to help them refresh their outreach, in addition to speaking opportunities — all designed to elevate their visibility and market presence.
• Access to a vibrant community: Ambassadors will become part of a distinguished network of like-minded accountancy professionals. This fosters a supportive environment for collaboration and shared learning.

Olly Lyons, Senior Brand Manager and Accountancy Ambassador Programme Lead at GoCardless, said: “In today's world, accountants are spinning a lot of plates. With evolving client demands and the constant push to grow their practice, finding genuine support and tools that truly make a difference can be a challenge. That's why we developed the GoCardless Accountancy Ambassador Programme.

“Ultimately, our goal is to help empower accountants and their practice. That means giving them the direct support they need, providing valuable advantages for their clients, and helping them address those important strategic initiatives that can truly drive their company’s growth.”