Xero, the global small business platform, today announced an evolution of its brand, introducing the tagline - 'Your business supercharged' - signalling its commitment to providing small businesses and their advisors with the tools, insights, and connections they need to thrive.

For the third time in the company’s history, Xero is aligning its brand promise to reflect the value it provides customers today and in the future. “Our platform is more powerful, personalised and automated than ever before and ‘Your business supercharged’ synthesises the overall benefit our customers have come to know and expect,” says James Kyd, Executive General Manager of Brand and Marketing at Xero.

“Small business owners know what’s best for their business and accountants and bookkeepers play a pivotal role in helping realise these aspirations. 'Your business supercharged' reflects this while also acknowledging the role Xero plays - by providing an intuitive platform, actionable insights, and access to an expert community.”

“In developing 'Your business supercharged', we engaged in extensive conversations with small businesses and their advisors. This feedback played a crucial role in shaping the platform, ensuring it resonates with the needs and aspirations of our customers. They expressed a strong belief that 'Your business supercharged' effectively captures how Xero can help them to unlock growth and achieve the freedom they desire,” says Kyd.

Xero partnered with brand consultancy, Interbrand, leveraging their network across London, New York and Sydney to build a truly global positioning. Market research firm, Insights Exchange, supported through the delivery of large scale research across key geographies.

“Small business owners crave control, and they want to feel that they have the specific support they need for their business. Accountants and bookkeepers want to help their clients grow. These insights are true around the world, for current and potential Xero customers alike. We are delighted to have collaborated with the Xero team around the world to develop their new global brand platform and are excited to see what’s next,” says Sam Ashken, Senior Strategy Director at Interbrand.

To bring 'Your business supercharged' to life, Xero will be launching a new marketing campaign featuring a series of ads that will begin rolling out across Australia, New Zealand, the UK, the US, South Africa, Canada, and Singapore.