Total Synergy, a practice management platform built for architecture and engineering firms, today announced its acquisition of Factor AE alongside a strategic investment from PSG and M33 Growth. Together, these two moves will seek to help accelerate Total Synergy’s expansion into the North American market and set a new standard for A&E practice management worldwide.

Known for its speed, intuitive design, and affordability, Factor AE is a growing practice management software platform for A&E firms across North America. The platform aims to simplify project management, timekeeping, billing, and integrates with QuickBooks Online.

The additional funding from M33 and PSG has the goal of driving AI-focused innovation, continued product development, enhanced customer service, and accelerated go-to-market motions across both products—enabling both Factor AE and Total Synergy customers to see efficient product improvements and long-term value.

The Practice Management Software Every A&E Firm Should Know

Factor AE launched in 2021 with a clear mission to give A&E firms a smarter, simpler way to manage projects and get paid. The team deeply understands the day-to-day challenges of running an architecture and engineering firm and has built the software to help eliminate admin work and provide what firms need to stay on top of deadlines, budgets, and billing. To date, Factor AE has built a loyal customer base through word-of-mouth via strong customer service, purpose-built software, and reasonable pricing.

“We created Factor AE to give A&E firms a practice management solution that we find is both powerful and genuinely enjoyable to use,” said Conrad Ehinger, Founder of Factor AE. “We chose to partner with Total Synergy because they bring the expertise, resources, and backing to help us scale, all without compromising the product experience or our hands-on support that customers love. Together, we’re ready to take Factor AE to the next level.”

“We believe what the Factor AE team has built is exceptional—it’s lightning-fast, beautifully simple, and incredibly functional,” said Kane Hochster, CEO of Total Synergy. “This acquisition marks more than just a new chapter, it’s a launchpad for what’s next. By expanding our presence in North America and bringing together two complementary products, we aim to enhance our position as a recognized global brand. With strategically aligned missions, we believe we are positioned to innovate boldly, move efficiently, and further enhance our high-quality customer support to have a greater impact on our customers.”

Accelerating Global Momentum

In addition to the acquisition, Total Synergy has secured a significant investment from PSG and M33 Growth. The investment will seek to help accelerate innovation, support, and growth across both products. Specifically:

• Continuous product improvement across ease of use, speed, and reliability.
• Strategic investment in AI to unlock new levels of productivity.
• High-quality support to help firms get the most out of their software from day one.
• Tailored solutions that are built specifically for Architects and Engineers, helping to avoid the limitations or restrictions of generic solutions, no matter the size of your firm.

“Great products emerge from teams with bold visions who understand their customers deeply,” said Mike Anello, Co-Founder & Managing Director at M33 Growth. “Total Synergy and Factor AE appear to embody this perfectly. Together, we believe they are positioned as clear leaders.”

“Factor AE’s ability to deliver powerful functionality, combined with its ease of use, appears to be changing the game for A&E firms,” said Bill Skarinka, Managing Director at PSG. “We believe that when paired with Total Synergy, it creates a product ecosystem unlike anything the industry has ever seen—one that scales with every client and sets a new standard for what A&E practice management software should be.”