We’ve just wrapped Xerocon London 2024, and what a magical two days it’s been. Although Xerocon is a chance for us to update everyone about the industry trends we’re seeing, and the new product features we’ve been building, it really is about the people. Bringing our community together and experiencing that magic in person, is priceless.

Day two brought more insightful keynotes, breakout sessions and activity from our exhibitors.

Learning to lean into uncertainty

Following his session on day one, uncertainty expert Sam Conniff was back to host a masterclass on why we need to reframe uncertainty from a negative to a positive. By sharing examples and concepts from his own scientific studies, Sam made the case for why we need to embrace uncertainty rather than trying to avoid it.

His research shows that the more we lean into uncertainty, the more open minded we become. This positions us better to come up with new ideas that help us make decisions and solve problems. He revealed that for most of us, our greatest fear is failure, but our worst regret is missed opportunity.

Showcasing the power of AI

We all know AI is breaking into almost every aspect of our lives. We showcased not only how AI is being used in the accounting industry, but also how it can deliver highly personal experiences.

James Bergin hosted a panel with our very own AI expert Eitan Sharon, who explained how AI is transforming accounting practices. Sheetal Shah, from DSK shared how his practice is using AI, including using Google Gemini to draft pitch documents for clients, reducing a task that would take four people three weeks, to less than a day! You can read more about how accountants are using AI in our guide AI simplified: Xero’s AI guide for accountants and bookkeepers.

Over on the expo floor, we had the AI music factory, which asked a number of questions and then created a unique soundtrack, including album artwork, based on your answers.

Closing thoughts

The biggest takeaway for me has been the power of meaningful connections, not just between us and our partners, but between all of them. While this is a tech-focussed conference, the spirit of this community and the power of human relationships is going to be so important as our industry advances.

Lastly I want to say a huge thank you to everyone who attended Xerocon. We are so grateful for your time, your presence and your commitment to this community.