Salesforce has signed a definitive agreement to acquire Bluebirds, a leading AI-powered prospecting platform that helps sales teams identify and engage high-potential leads using advanced lead intelligence and data enrichment.

Bluebirds’s agentic technology streamlines top-of-funnel prospecting, helping sales teams connect with the right leads faster and work more efficiently. Upon close, Salesforce plans to bring these capabilities into Sales Cloud and Agentforce, giving customers new ways to automate pre-sales work and drive productivity.

“Every sales team wants to spend less time on busywork and more time closing deals,” said Kris Billmaier, EVP and GM, Sales Cloud, Salesforce. “Bluebirds’ technology will help us deliver smarter, AI-powered prospecting that makes sellers more productive from day one, right inside the Salesforce platform.”

The Bluebirds team brings deep expertise in sales data, AI, and agentic systems, shaped by years of experience at top technology companies. Their work will support Salesforce’s AI roadmap and help customers unlock new opportunities through intelligent, automated selling.

“We started Bluebirds to help sales teams spend more time selling and less time stitching together disconnected tools,” said Rohan Punamia, Bluebirds CEO. “Joining Salesforce lets us accelerate that mission and bring the power of intelligent, agentic prospecting directly into the platform customers already know and trust”

The acquisition is expected to close in the third quarter of Salesforce’s fiscal year 2026, subject to satisfaction of customary closing conditions.