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Practice Ignition Expands R&D in Toronto to Focus on North American Market

October 14, 2021

Practice Ignition announces plans to establish new Research & Development (R&D) team in Toronto.

This article originated from the Xero blog. The XU Hub is an independent news and media platform - for Xero users, by Xero users. Any content, imagery and associated links below are directly from Xero and not produced by the XU Hub.
You can find the original post here:
https://www.practiceignition.com/news/practice-ignition-expands-r-d-in-toronto-to-focus-on-north-american-market?fbclid=IwAR0WJkfwpgSrmqFp-uJx2ARc4HZBlY8Twhsycy-NIMLxxsYOAcPmDRPs_Uw

We're excited to announce our plans for establishing a new Research & Development (R&D) team based out of North America in Toronto. This team will consist of new roles focused on design, product management, and engineering to support the company's innovation and customer expansion goals in the region.

"Strategically, this decision aligns with a number of the company's goals and objectives and we see this as a critical step in scaling the platform and deploying software to our thousands of customers around the world, many of whom are in North America," says Dane Thomas, CPO and co-founder of Practice Ignition. "We know Toronto is a leading technology hub and will enable us to find world-class talent to join our team and our journey to transform how accountants and bookkeepers engage clients, create efficiencies and get paid."

The investment in Toronto will allow Practice Ignition to strategically focus on overarching product development, with a focus on U.S. and Canadian customer needs. The team will join the existing marketing, sales and customer experience teams already based in Toronto. The R&D team will work closely with and report into Practice Ignition's product team headquartered in Australia.

"We're excited to expand our team in North America to include product centricity which will enable us to move faster at a global level while helping us respond to regional-specific customer needs," says Matt Kanas, Head of Americas at Practice Ignition.

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