While winning new subscribers is essential to your subscription business, long-term success and growth are only possible if you can retain those subscribers. Minimizing churn and maximizing renewals are crucial, and doing it well requires fast access to the metrics that measure your progress and deliver insights into trends and missed payments. We’ve just released new advanced subscription analytics capabilities for the Recurly subscription management and billing platform designed to do just that.

Here’s what’s new — and why it matters to you.

Faster, smarter, and more flexible

The new Recurly advanced analytics capabilities incorporate three key features:

• Faster data access (near real-time refreshes)
• Smarter insights (new filters and drill-down capabilities)
• Flexible access (easily download dashboard/reporting data for further analysis)

Here are some of the ways those features will benefit your subscription business.

Uncover what’s working — and what’s not

Give the people what they want, right? New dashboards and reports deliver insight into what products and plans are resonating, so you can promote the right option to the highest-value subscribers faster than ever.

Learn which promotions perform best

Are your coupons and trial offers delivering the results you hoped for? Find out with the ability to test and track customer incentives in real-time so you can hone your offering when you find the sweet spots.

Discover who’s leaving — and why

If only you knew, you could have taken action, right? Now you can more easily identify the subscribers with the highest risk of canceling their subscriptions and learn which products and plans contribute to churn. Use this information to target these subscribers with new offers or incentives proactively.

Get real about MRR and profitability

Looking at last month’s cash flow is helpful, but predicting next month’s is even better. New dashboards and reports will allow you to better manage cash flow and financial projections using real-time monthly recurring revenue (MRR) metrics.

Track bottom line impacts

At the end of the day, what matters most is subscription profitability and lifetime value. We’re making it faster and easier to track this data so you can better understand the true impact of subscriptions on your bottom line.

Coming soon

We couldn’t wait to share the new features and benefits of our advanced analytics tools, and we’re already hard at work on the next round of enhancements. Here’s a glimpse at what you can expect in the coming months.

Additional reporting features

• Report builder: Customize your own reports and dashboards with billing-related data to gain more flexibility and deeper insights.
• Dashboard drill-downs: Easily access detailed data by drilling into specific KPIs for certain dashboards like Monthly Recurring Revenue and Churn Analysis.

New dashboards and reports

• Gateway performance: Understand and compare detailed performance for your activated payment gateways.
• Fraud performance: Learn how fraud protocols are performing and identify areas for improvement.

Data is the lifeblood of any business, but for fast-paced subscription businesses, timely access to decision-making data can be the difference between success and failure. While on the topic of new data analytics functionality, Recurly has been helping customers leverage their data for smart insights all along. In fact, using our machine learning algorithms, the Recurly platform recovered nearly $800 million for customers in 2021.

Learn more about Recurly advanced analytics here.