Are you considering adopting a new automation tool or thinking about switching from your current one?

Recently, we dived into user feedback on bookkeeping automation tools like Datamolino.

By going through hundreds of reviews, we gained lots of valuable insights into what matters most to accountants and bookkeepers seeking products that help them reduce manual data entry time and automate invoice processing.

The following findings can guide and inspire your next decision.

1. Transparent pricing

Users seek automation with straightforward and flexible pricing models so they know how much they will be paying for the service each month. Understanding monthly expenses ahead of time isn’t just about budgeting; it’s about trust.

When evaluating a tool, these are the key things users value in relation to pricing:

• Published and readily accessible pricing (eliminating the need to request quotes)
• Consistent and clear pricing structure that’s easy to understand (no hidden fees)
• The ability to calculate monthly service costs with ease

2. Accessible customer support

An astonishing number of user reviews mentioned the quality of customer service, rapid response times, and personalized 1:1 assistance in addressing issues or challenges.

The initial onboarding experience often shapes a user’s impression, potentially turning technology into either a curse or a blessing. We understand the frustration when technology becomes cumbersome, or when service providers don’t respond effectively.

Having access to quality human support for swift issue resolution not only saves time but also offers a safety net. Customer support isn’t just about fixing problems; it’s about building relationships.

This aspect of a product or service is often underestimated, yet it can ultimately determine whether the application holds value for users.

3. Ease of use & simplicity of the product

The pre-accounting phase is where bookkeepers and accountants deal with dozens of small tasks from document collection, data entry, to invoice coding and processing.

This is why an efficient accounting tool is one that’s simple and user-friendly enough to enable users to get used to the software quickly and integrate it smoothly into their workflow.

Complexity often leads to errors and frustration, while simplicity boosts productivity. The feedback speaks volumes. Users appreciate:

• Clear, easy-to-navigate interfaces.
• Tools that save time, both in reducing repetitive tasks and streamlining onboarding and collaboration.
• Intuitive designs that minimise the likelihood of errors, resulting in more accurate and reliable bookkeeping.
  

4. Time-saving and efficiency

The time-saving qualities of bookkeeping automation tools are among the most frequently mentioned selling points for these products. By reducing manual data entry, these tools don’t just save minutes; they save hours and days, enabling you to focus on other critical tasks instead.

You may consider the following functionalities:

• Features like auto-export to accounting software, like Xero.
• Customisable automation rules. One size doesn’t fit all, especially for professionals juggling multiple clients or large businesses with varied operations.
• Easy collaboration tools for your users and clients.
  

5. Seamless integration into accounting software

The beauty of seamless integration isn’t just convenience—it’s a necessity. It acts as a bridge, not a barrier. Bridging the gap between bookkeeping automation products and accounting software like Xero presents multifaceted benefits:

• Elimination of the tedious task of manual data transfer.
• Real-time synchronised data accessible from any point.
• Greater accuracy, fewer errors, and effortless collaboration.
• Streamlined reconciliation processes, simplified reporting, and enhanced transparency for clients.
  

Final thoughts

Choosing from so many automation tools can be daunting but by prioritizing the right features and support, businesses can find a solution that not only meets their operational needs but also enhances their workflow.

Remember, the goal is not just to adopt technology but to find tools that truly resonate with your team’s needs and your firm’s mission. By focusing on transparent pricing, exceptional customer support, ease of use, efficiency, and seamless integration, you’re well on your way to selecting a tool that will drive your company forward, streamline processes, and foster a more productive environment.

As you make your next decision, keep these priorities at the forefront and ensure your investment brings value for years to come.

‍