Journey, a leading go-to-market agency for accounting technology, has partnered with Effective Pricing, the top value pricing platform for accountants and bookkeepers.

This partnership aims to help firms transition from hourly billing to value-based pricing, boosting profitability and improving client outcomes.

Founded by Mark Wickersham FCA, Effective Pricing provides software that combines price psychology with practical tools, allowing firms to create fixed-price proposals that reflect real value and maximise profit margins.

Through this collaboration, Journey will apply its go-to-market expertise to expand Effective Pricing’s reach and help more accounting firms adopt profitable pricing strategies.

"Partnering with Effective Pricing fits our mission to drive innovation in the accounting sector," said Trent McLaren, Founder of Journey.
"Many firms struggle with pricing services effectively, and this partnership will give them the tools and strategies they need to price with confidence and grow their bottom line."

Mark Wickersham, Founder of Effective Pricing, added:

"Journey’s deep understanding of accounting technology makes them the ideal partner to help firms unlock the power of value pricing. Together, we can help professionals work less, earn more, and deliver greater client value."

Key features of Effective Pricing include:

• Client-focused pricing system that offers fixed prices based on value
• Built-in price psychology tools that help clients see value and make prices appear more attractive
• Pre-built pricing models for bookkeeping, tax returns, business advisory, annual financial statements, and payroll
• Customisable options allow firms to build their own pricing models for any service
• Comprehensive support including video training, user guides, and webinars

The platform has helped firms increase prices while keeping clients satisfied. By involving clients in the pricing process and clearly demonstrating value, firms have successfully shifted from hourly billing to more profitable models.

You can learn more about Effective Pricing and get started here.