Journey, a leading go-to-market agency for accounting technology, has partnered with Easy Business App, the mobile-first accounting platform built specifically for micro and small businesses in Australia.

This collaboration aims to provide small business owners and their advisors with simple, affordable tools that streamline compliance, reduce admin, and increase financial visibility  all in one easy-to-use package.

Easy Business App is designed for tradespeople, creatives, retailers, consultants, and freelancers who are often juggling spreadsheets, costly software, or nothing at all. It offers modular features such as invoicing, payroll, BAS reporting, and real-time business insights, allowing users to pay only for what they need.

For advisors, Easy Business App removes the burden of training clients on overly complex tools and provides a free Advisor Portal with one-click access to every client, built-in compliance tools, and business-friendly reporting that clients can understand on their own.

“This partnership aligns perfectly with our mission to help software providers reach the right audience and make a meaningful impact,” said Trent McLaren, Founder of Journey. “Easy Business App is solving a real problem for small businesses and their advisors, making accounting tools easier, more accessible and more affordable.”

Paul Sharpe, CEO of Easy Business App, added:
“We’re excited to work with Journey to scale our impact. Their deep experience in accounting tech and proven track record of go-to-market support will help us reach more businesses and advisors who are ready for a simpler way to manage their business.”

Key features of Easy Business App include:

• Easy Payslip – ATO-compliant payroll with one-click STP submissions
• Easy Reports – Quick and easy P&L, Balance Sheet, BAS, GL, and more
• Easy Invoicing – Mobile-first invoicing with payment links
• Easy Cashflow – Bank feeds and bulk coding for easy bookkeeping
• Advisor Portal – One login for all clients, with free access and Sydney-based support

With modular pricing starting from just $10/month, Easy Business App is up to five times cheaper and ten times simpler than traditional platforms like Xero or MYOB. It is fast becoming the go-to option for firms servicing Australia’s smallest businesses.

You can learn more about Easy Business App and get started here.