Jenesys, the AI-powered bookkeeping platform that raised £1.1 million in pre-seed funding, today announced it will move from early adopter phase to general availability on April 28, 2025. The company, which recently reached $1 million in annual revenue, is launching with several new features designed to enhance transparency and control in AI-driven accounting processes.

Reshaping the Relationship Between Humans and Technology

Founded in November 2022 by enterprise and financial management specialist Nicolai Thomson and computer scientist Tosin Dairo, Jenesys is built on the vision of transforming accountants from operators of technology to controllers of it.

"For hundreds of years, the human has been the operator, having to act first, and technology has been a tool to leverage," said Nicolai Thomson, Co-founder and CEO of Jenesys. "Generative AI is the first opportunity we have to flip that, to transition from being an initiator to a trainer. The tech will become the operator and the human will be the analyst."

"Scepticism is huge and needs to be acknowledged," notes Thomson. "It won't be a big-bang transition. At the moment, most people use rule-based systems but these systems don't know when they've applied a rule incorrectly. People don't trust them and that's the reason the profession has maintained a huge amount of human intervention in bookkeeping."

"Our vision is you can see what the tech is doing but still retain control—that should never change. You can see the system's workflow, its thinking, in the same way as if you're sitting next to a junior bookkeeper," adds Thomson.

New Features Prioritise Transparency and Control

The general availability launch includes several new features designed to address trust concerns in AI bookkeeping:

• Workflow Dashboard (Late May): Moving beyond traditional calendar-based task lists, this feature prompts human action based on real-time decisions required by
  Jack, the system's AI agent.
• Document-Chasing Capabilities (April 28): Jack proactively identifies transactions missing documentation, flags them, and can draft customised emails to clients—in bulk if needed. Documents can also be processed via WhatsApp.
• Advanced Bank Reconciliation (April 28): Integrated with Xero, this feature presents potential matches for human confirmation or correction, addressing trust issues with existing rules-based reconciliation systems.
• Proactive Flagging System (April 28): Detects changes to banking details such as payee names or account numbers, alerting users to potential fraudulent or erroneous transactions.
• Reasoning Feature (Late May): Provides transparency into Jack's decision-making processes, enabling professionals to query and understand AI decisions directly. Users can challenge accounting code assignments and implement bulk corrections, improving accuracy and compliance.

"For a lot of accounting professionals, AI is a black box you can't control," explains Thomson. "With the new reasoning feature, you can ask Jack why it has coded something in a particular way. Jack will explain its reasoning, and users can correct or update the system's understanding, which will then be applied across similar transactions."

Addressing Real-World Bookkeeping Challenges

Jenesys' development roadmap has been informed by insights from its early adopter programme and JackPod operation, which combines AI technology with human bookkeepers to deliver end-to-end bookkeeping services.

"We've realised that within bookkeeping there's the pre-processing and processing work of obtaining the right documentation, getting it into the system and matching it all up, and then there's the more technical side around journaling, working papers, getting to trial balance etc," says Thomson.

"The pre-processing side of bookkeeping is where the majority of time is spent," Thomson continues. "It takes so long to complete. From our analysis of customers, just 40% of accounting documents arrive in the right place at the right time. 60% of documents need to be chased or never end up coming. It's always been the bane of practice life because you need people to chase and match and the minority of time is spent on the technical side or doing higher-level work."