The New Zealand Xero Awards are all about celebrating the incredible work of our diverse range of accounting, bookkeeping, and app partners who help small Kiwi businesses thrive.

There is no better time to honour this community’s admirable mahi, and we are incredibly proud to shine a spotlight on their outstanding achievements over the past year.

Two new award categories

This year we are excited to announce two new award categories. App Integrator of the Year will recognise an app integrator partner who provides an excellent user experience and has a world class training and support programme set up for their Xero clients.

Our second new award category, Vertical Partner of the Year will recognise a Xero accounting or bookkeeping partner who has gone above and beyond for their clients in a particular vertical. This may include, but is not limited to, community involvement and advocacy in a particular industry segment such as retail, construction, agriculture, education, professional services, and so on.

One for the people

The People’s Choice Award is also up for grabs again this year. This is an awesome opportunity for small business owners out there to say thank you to the accountants and bookkeepers who have rallied around them throughout the turbulence of the past year.

There are 11 major categories in total:

Accountants and bookkeepers

Small Accounting Partner of the Year

Medium Accounting Partner of the Year

Large Accounting Partner of the Year

National Partner of the Year

Bookkeeping Partner of the Year

Advisory Partner of the Year

Vertical Partner of the Year  

People’s Choice

People’s Choice Award

App partners

Emerging App Partner of the Year

App Partner of the Year

App Integrator of the Year

Why it’s worth entering

Our partner community is so busy looking after other people’s businesses that they don’t often think about themselves. The Xero Awards is the perfect opportunity for our partners to put their firms out there and make a bit of a to-do about all the great work they are doing.

Our past nominees and winners say that being recognised at the Xero Awards has not only provided fantastic visibility in the market, but also did a great job at boosting their team’s morale and giving them something to celebrate.

Here’s what some of our previous winners say:

“Take the plunge; enter the awards. It’s not something that we do naturally: we’re here to help people, and we don’t often put ourselves at the centre” – WE Accounting, 2020 Xero Award winner

“It’s a chance to celebrate our achievements and keep moving forward” – ApprovalMax, 2020 Xero Award winner

“It was quite surreal, walking down, people putting their hands up, high-fiving. To be treated like this in the accounting and bookkeeping community is just unreal. I’m stoked.” – Accountabill, 2020 Xero Award winner

How to apply

So what are you waiting for? Nominations are open from Thursday 2 September to Friday 15 October 2021. Finalists will be announced on Tuesday 2 November.

We’ll be introducing this year’s judging panel of industry leaders soon too, so stay tuned.

Best of luck – this is your time to shine!