From XU Magazine, 
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Digital Marketing Tool Saves Accountants Time and Money

New Wolters Kluwer/BOMA partnership helps accountants and bookkeepers connect with clients

Accountants and bookkeepers seeking to grow their business can access a hassle-free tool to connect with clients. A new partnership between Wolters Kluwer CCH, the world’s leading provider of tax and accounting information, and BOMA, a major force in the communication technology sector, has resulted in a powerful digital marketing platform where content is just clicks away.

Sharing helpful and relevant advice at the right time for clients has become an even greater part of an accountant’s day in recent times. ‘Accountants are the superheroes of the small business community. And in times like this they are sharing advice on government support measures or business continuity with their clients, so our partnership with Wolters Kluwer CCH is a great way for us to jointly support the industry says BOMA Founder Ian Christie.

Seventy-one per cent of small business owners, including accountants and bookkeepers, do their own digital marketing, according to a 2018 BOMA User Insights/IRIS study. Providing clients timely and relevant information costs a business tens of thousands of dollars in hours spent on marketing rather than on advising clients.

“We know accountants need to market themselves to grow their business,” says Wolters Kluwer product manager Sarah Ingram. “But they don’t have time to become digital marketing experts. Specialised content from Wolters Kluwer is technically correct, easy-to-read information that’s written for clients, not accountants.”
Other topics that are of interest to SMEs include health and safety, wellbeing and technology. Ingram says digital marketing helps an accountant build their brand and attract new clients by positioning them as a trusted authority.

“Users who subscribe to Wolters Kluwers’ CCH  premium content library can access articles, guides, fact sheets, social media posts, and blog posts. Industry insights can bring value to clients by highlighting issues that may affect their business,” says Ingram.

BOMA’s digital marketing toolbox provides accounting and bookkeeping firms everything they need to run a successful campaign efficiently. Content is ready-to-share and customisable, so firms can tailor messages to a specific audience.

The standard BOMA subscription plan includes:

  • Access to 350+ high-quality, customisable articles written for accountants including Wolters Kluwer freemium content (a small selection of free articles each month).
  • More than 2.7 million royalty-free images
  • Scheduling for emails, social posts and ads to grow an audience
  • Lead capture forms to grow a database or newsletter subscription
  • One-to-one training with BOMA’s support team.

Subscribers can easily upgrade their plan to unlock more content inside the Wolters Kluwer CCH premium library. Subject matter experts publish new articles weekly.

The Wolters Kluwer/BOMA libraries and suite of tools allows businesses to deliver professional digital marketing campaigns with minimal effort and maximum results. A free trial is available here.

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