Over the years, the Xero Roadshow Asia has become a hallmark event for us and our accounting and corporate secretarial partners across the region. It has given us a platform to connect, share and collaborate to support this core community at the heart of the SME ecosystem through innovation and education. The past year may have disrupted that flow, but we are incredibly excited to announce that the Xero Roadshow Asia is back.

Xero Roadshow Asia 2021 is a virtual event, taking place on 10 November 2021. Just like in our previous roadshows, the focus will be on helping partners make the most out of Xero, our connected ecosystem and all the latest technological developments in the accounting industry. We are excited to welcome industry leaders to share their expertise, learnings and best practices.

The three Ps: Product, Practice Growth and Platform

We’ve curated our lineup of content and speakers to deliver the content that is most relevant and important to our accounting partners focusing on the ever critical three Ps:

1. #Product:
   The Product series provides an overview of the Xero product – from how to get started and day-to-day functionalities to advanced tips and tricks. The sessions will include live demonstrations of features that play a critical role in client workflow, and the latest updates and announcements in the pipeline.
2. #PracticeGrowth:
   In this series, we will unveil the results of this year’s Accounting Industry Study for Singapore and Hong Kong. Practice Growth will offer insights into how accounting practices operate, to help benchmark and identify opportunities and strategies for 2022.
3. #Platform:
   Platform content will connect participants with our extensive ecosystem of financial and app partners. Featuring our latest integrations with banks and client apps, we’ll be sharing how to create a seamless workflow in specific industry verticals.

An exceptional virtual experience

After more than a year of remote work, video calls and webinars, screen fatigue is something many of us can relate to. This has been a significant factor in developing this year’s event to ensure that we deliver a unique, engaging and interactive online roadshow experience for our participants, partners and peers with:

• Virtual exhibitor booths
• Virtual networking
• Virtual roundtables
• Live chat

Watch it your way

We wanted to make sure that this year’s participants get the most out of their roadshow experience, which in some instances can mean watching sessions in their own time without having to compete with their already busy schedules. In addition to the event’s live programming, all session recordings will be shared with registrants to view at their convenience.