Sydney-based consultancy, Journey, will be providing ApprovalMax with a range of services including market analysis, customer research, community initiatives, and strategic consulting to strengthen what is already a strong brand with growing customer advocacy in Australia.

“We are thrilled to be working with ApprovalMax and to be supporting their growth in the Australian market,” said Trent McLaren, Founder of Journey. “Our team of experts will use their extensive experience in marketing and data-driven approach to help ApprovalMax identify new exciting opportunities to get their product to in-front of businesses who need it most.”

Journey’s team of experts has worked with a range of companies in the space, and their customer-focused strategies will help ApprovalMax with customer and community engagement to drive revenue growth.

Kylie Wing, Chief Marketing Officer of ApprovalMax, commented, “The decision to partner with Journey was an easy one. Their business network and consulting expertise makes them an ideal partner to help us connect our brand and promote our product to accounting and businesses across Australia. We are confident that Journey will help us identify compelling new business opportunities that will contribute to helping us reach our goals.”

Journey will work closely with ApprovalMax to provide ongoing support to help the company grow its presence in Australia and continue building on its growing customer advocacy.